anneke de groot

CHIEF EXECUTIVE OFFICER - BELGIUM

Anneke is a people-focused executive – with more than two decades of experience in hospitality, human resources, and franchisee development, including more than a decade of leadership experience with Domino’s Pizza Enterprises Ltd.

Anneke joined Domino’s in 2012 to apply her experience in human resources and recruitment to lead Franchisee recruitment in the Netherlands, before expanding to Belgium, where the market subsequently significantly expanded the number of franchisees and stores.

Since 2018 Anneke served as the Development Director for Domino’s Netherlands, responsible for negotiating leasing contracts, store construction of new Domino’s locations and franchisee development and recruitment, for new and existing franchisees.

In 2022 Anneke was appointed Domino’s Belgium’s CEO.

Anneke is passionate about investing in people to deliver growth and intends to continue to build out the Belgium market with franchisees who share Domino’s long-term vision.