ALLAN COLLINS

anz Chief Marketing Officer

Allan Collins is the ANZ Chief Marketing Officer for Domino’s Pizza Enterprises Limited (“Domino’s”) responsible for Domino’s marketing strategies across Australia and New Zealand, to further build the Domino’s brand and cement Domino’s position as the market leader in the pizza industry.

He began working at Domino’s in January 2007 where he managed Domino’s marketing programs and numerous agencies and suppliers to ensure Domino’s marketing strategies and materials were at the forefront in innovation to reach a diverse range of consumers and connect them with the Domino’s brand.

After leaving Domino’s in 2021 to explore other opportunities, Allan returned to the Company in 2023, once again taking on the role of ANZ Chief Marketing Officer.

Boasting 25 years’ experience in consumer and retail marketing, prior to Domino’s he held previous positions as Director of Marketing for Red Bull Australia and Marketing Manager for Diageo responsible for the Johnnie Walker Scotch Whiskey portfolio, Stolichnaya Vodka and the launch of Stolichnaya Lemon Ruski.

A strategic thinker and marketing visionary, Allan thrives seeing the Domino’s brand strengthen and become more loved amongst consumers, relishing the fact Domino’s really does offer something for everyone.

Allan was awarded the 2016 CMO of the Year by CMO Australia and holds a Bachelor of Business (Marketing) from the Edith Cowan University in Western Australia where he graduated with distinction.