One Drop Farm (Japan)

Domino's Japan hosted a "Farming Experience Tour" as part of the "Sanchoku Domino's" (Supporting Local harvest) project. The goal was to support the present and future of agriculture in Japan.

Participants visited a local farm and harvested their own ingredients.

The "Sanchoku Domino" project was born from the idea of making not only pizza eaters happy, but also the people involved in the production of the ingredients.  

After the experience, participants sampled Domino’s new products included in the "Sanchoku Domino" project, including "Quattro Sanchoku Domino," baked with ingredients from all over Japan.

By having our customers, who usually enjoy pizza, experience the actual farming site, they can get closer to the producers and the ingredients, which in turn will lead to support for the agriculture industry.