DOMINO’S IS MAKING WAVES AS THE ‘OFFICIAL PIZZA OF SUMMER’ WITH ITS BIGGEST MENU LAUNCH EVER!

Domino’s Pizza Enterprises Limited (Domino’s) has today announced the biggest, brightest and most delicious menu launch ever with 30 new products made up of mouth-watering new pizzas, a bigger selection of sides, fun and fresh new sauces and crusts, and even more desserts to launch the ‘Official Pizza of Summer’ campaign.

Whether your thongs experience a blowout, you get sand in places you didn’t know existed, the summer fling won’t call you back or you’ve got work Christmas party regret, no one understands the need to be there during the summer moments more than Domino’s.

The ‘Official Pizza of Summer’ menu serves up an enriching and decadent selection of Domino’s finest foods while capturing all the feels and memorable moments of summer.

Domino’s will have Aussies covered throughout summer with the new menu being introduced in four phases, with the first phase to hit stores from Saturday 17 November.

Domino’s CEO for Australia and New Zealand Nick Knight said the new summer menu launch will take customers’ choice of food to a new level and, with up to two million items sold online in one week, we know it’s more important than ever for Domino’s to be leading the internet of food in every neighbourhood.

“Summer is all about capturing moments in time—whether that be holidays with the family, Christmas parties, New Years’ celebrations, hangovers, beach trips—memories that will last a lifetime. This summer Domino’s is looking forward to being part of the unforgettable spirit of summer and giving Aussie’s the most delicious and biggest menu ever,” Mr Knight said.

Domino’s Global Development Chef, Michael Treacy has been working tirelessly with food producers and suppliers to find the best products to create and refine recipes to deliver the greatest and most unique flavours for pizza-loving customers.

“We have been searching across Australia to find the best producers of juicy, tender steak that will perform to our high standards and withhold the flavour. We also want to continue to support Australian farmers from paddock to pizza box.” said the Domino’s Head Chef.

“For years we have been working on our recipes to create bold, exciting and authentic sauces to really work in with our pizza, sides and dessert ideas. We are so proud to be giving Australian consumers the very best in food innovation during a time when we all come together to celebrate all that summer has to offer.”

Three new sauces have also been created; Blazin’ BBQ featuring smokey flavours and a kick of heat with its modern, southern-style ingredients; Damn Fine Jalapeño featuring bold, crisp flavours with rich lime to cut through the flavours of our succulent chicken plus a jalapeños kick for chilli lovers; and Da’ Bomb a creamy, vibrant, spicy tomato sauce to accompany Domino’s ever popular juicy chicken breast pieces and chicken wings.

Following the success of the Philly Cheese Steak range, the new pizza additions will really heat things up with tender BBQ Steak and Bacon, Korean BBQ Steak, succulent Garlic Chicken and Bacon Ranch, Chipotle Steak, and the ultimate hybrid pizza Garlic Bread Crust; delivering the best combination of buttery garlic bread and pizza. It is set to knock the stumps off garlic bread lovers a give them a real hit this summer.

“Domino’s really understands the summer experience and to top off our incredible new range, we are set to cool things down with one of the most refreshing and decadent desserts yet, the handcrafted Turkish Delight Thickshake. Combining watermelon and rose water with our natural vanilla ice cream topped with decadent Turkish delight pieces is a sure way to cool down those hot summer nights.

“It’s set to be a crowd-pleaser during all of the festive occasions and large gatherings Aussies look forward to each summer.”

Domino’s ‘Official Pizza of Summer’ menu phase one launches in all stores across Australia from Saturday 17 November. For more information, visit summer.dominos.com.au.

Nathan Scholz