DOMINO’S UPGRADES TO EXTRA LARGE (XL) GIVING CUSTOMERS 50% MORE PIZZA THIS SUMMER! (AU)

Domino’s Pizza Enterprises Limited (Domino’s) has introduced the new 12.5” Extra Large (XL) pizzas across the Country, giving customers more options and more of what they love.

Part of the Company’s Summer campaign, which will see it launch 30 new products to the menu, the new size pizza will become a welcomed addition to the Domino’s family.

Domino’s CEO for Australia and New Zealand Nick Knight said that Domino’s had always prided itself on providing great value and this move was about extending that value offering and giving customers more choice.  

“Domino’s is always great value, but right now it’s extra great value! With the new XL size, customers will be able to upgrade to 50% more pizza on any Classic Crust; Value, Traditional, or Premium pizza with their small change—for just $3.

“We’re excited to be able to offer our customers another option by upgrading to XL during our biggest ever menu launch this summer. The XL pizzas have a significantly greater surface area and is only available on Domino’s classic crust base.

“With up to two million items sold online in one week, we know it’s more important than ever for Domino’s to be leading the internet of food in every neighbourhood as well as giving pizza lovers more of what they love. There is no such thing as too much pizza.

“Following the introduction of our New Pizza Chef with Augmented Reality, this new technology gives customers real-time experience to create their own pizza combination through the Domino’s app. At the end of the of the order, customers can upgrade to the new XL size making their own creation even bigger and better sending summer lovers into a haze of pizza bliss.

“With the introduction of eight new mouth-watering new pizzas, now having the choice to upgrade to XL, Australian’s are getting the very best in food innovation during a time when we all come together to celebrate all that summer has to offer,” said Mr Knight.

“Pizza really is the perfect social sharing food occasion so there’s no better time than to release this new size to help feed bigger groups and families over the festive season – it’s set to be a crowd-pleaser.”

Domino’s ‘Official Pizza of Summer’ menu is available in all stores across Australia.
To order the new products, visit https://summer.dominos.com.au.